Audience Selection

Choose campaign audiences — all contacts, groups, segments, uploads, or saved presets.

Choose who receives your campaign from the Select Audience step.

OptionBest forAuto-updates
All contactsAnnouncements, universal messagesYes
GroupsPre-organized manual listsNo
SegmentsBehavior-based targetingYes
Create new segmentCustom one-off criteriaYes (if rule-based)
Upload new contactsExternal lists, event attendeesNo
Saved audiencesReusable presetsDepends on source

All contacts

Send to everyone in your workspace — simplest option for company-wide updates.

Groups & segments

Upload new contacts

Import a CSV or paste contacts inline. See Import contacts.

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Related

Creating a campaign · Import contacts