Message-Based Segments
Segment contacts based on email or webhook message delivery and engagement.
Create segments based on whether a contact received or interacted with a specific campaign message.
Setup
- Open Segments → Create Segment.
- Add a condition type Email or Webhook.
- Use the Any dropdown to search campaigns and messages.
- Choose the action — received, opened, clicked, or failed.
Use cases
- Re-engage contacts who opened but didn't click
- Exclude people who already received a promotion
- Follow up with non-openers after 3 days
- Build lookalike audiences from high-engagement messages
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