Manual Segments (Groups)
Create and manage manual contact groups for fixed campaign audiences.
Groups (manual segments) are contact lists you manage explicitly — add or remove people by hand rather than by rules.
When to use groups
- VIP or test lists you curate manually
- Imported event attendee lists
- Contacts that don't fit rule-based logic
- Fixed audiences that should not auto-update
Groups vs data-driven segments
| Groups | Data-driven segments | |
|---|---|---|
| Membership | Manual add/remove | Automatic from conditions |
| Updates | You control | Real-time from events |
| Best for | Fixed lists | Behavior-based targeting |
Creating a group
- Open Contacts → Groups.
- Click Create group.
- Add contacts individually or from an import.
Use groups in audience selection when creating campaigns.
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