Campaign Types
Single-channel, omnichannel, social media, and Google Ads campaign types in Waymore.
Waymore Campaign Manager supports four standard campaign types when you create a messaging campaign.
Single-channel
One channel — SMS, Email, WhatsApp, Viber, or Voice.
Omnichannel
Automatic fallback across channels if the first attempt fails.
Social media
Facebook, Instagram, LinkedIn, TikTok, and more.
Google Ads
Search and Display ads from within Waymore.
Single-channel
Best for quick, direct messages — promotions, reminders, OTPs, or notifications through one channel.
Omnichannel
When delivery is critical, the flow tries the next channel automatically (e.g. SMS → Email → Push → WhatsApp).
Social media & Google Ads
Manage social promotions and Google Search/Display ads without leaving the Waymore console.
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