Segmentation

Segments are named groups of contacts who share characteristics or behaviors. Use them as recipient lists, campaign triggers, or filters whenever you need a specific subset of your Waymore workspace.

Example: inactive users

A segment like Users with no page views in the last 30 days includes contacts who joined at least 30 days ago but have not logged in recently. Use it as a campaign trigger to re-engage visitors.

Choosing segment type

Waymore works best when integrated with your product — user attributes and events drive automated messaging. Data-driven segments are recommended for most use cases.

Choose manual segments when you need fixed lists, one-off uploads, or when data integration is not available.

Creating a segment

1. Open Segments in the Waymore console.
2. Click Create Segment.
3. Enter a name and description that explains who belongs in the segment.

Good descriptions use your team's terminology so segments are easy to find and reuse.

Managing segments

• Find — search or filter the Segments page by name or description
• View details — see criteria, current membership, and membership over time
• Export — download segment members as CSV
• Archive — retain history or temporarily disable a segment (segments in active use cannot be archived)

Automated segmentation

For rule-based segments with AND/OR logic, JSON attributes, and message-based conditions, see Automated Segmentation.

Troubleshooting

Common issues:

• Segment conditions reference attributes your integration does not send
• Updated conditions do not re-trigger campaigns — verify campaign triggers and segment refresh timing
• Deleted segments still show stale members — allow time for workspace sync
• Special characters (*, |, +) in values — escape regex characters with \ when needed
• Manual segment adds fail when the contact does not exist in the workspace

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Related

Automated Segmentation · Campaign Manager · Track Method