People Profiles
How Waymore stores contact profiles, attributes, event history, and segment membership.
Every contact in Waymore has a people profile — the central record for attributes, event history, segments, and campaign eligibility.
What's in a profile
| Field | Description |
|---|---|
| Identifiers | Email, mobile, external IDs |
| Attributes | Custom fields (plan, country, signup date, etc.) |
| Event history | Page views, purchases, and custom events |
| Segments | Data-driven and manual group membership |
| Channel preferences | GDPR/consent flags per channel |
Profiles are created when you:
- Call
waymore.reveal()with an email - Import contacts via CSV
- Manually add a contact in the console
- Send server-side mass data via the integration API
Anonymous vs identified
Before signup, visitors are tracked anonymously. When you reveal them, up to 30 days of anonymous activity merges into their profile. See Anonymous users.
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